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Business Plan Writing

This guide will help you assemble a business plan for a course or for actual implementation, and to do research to support the plan.

Components of a Business Plan

Business plans generally include some or all of the following components:

  1. Executive Summary
  2. Mission and Vision
  3. Description of Products or Services
  4. Marketing Plan
    a) Industry Overviews & Competitive Analysis
    b) Target Market
    c) Sales and Promotion
  5. Management and Organization
  6. Operational Plan: Location, Equipment and Labor
  7. Financials
  8. Other Considerations

Subject Guide

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Jodi Jacques
Contact:
jmjacques@alaska.edu
Library 301C
907-786-1895