Mat-Su College: Business

There are different kinds of business articles. Here are a few.

• Newspaper article. These will be short. They will be very current, maybe covering an event that happened the day of or the day before. They focus on basic facts like what, when, why, who, where. There is less focus on on opinions or analysis. An example would be the article "Fortnite, Spider-Man Set to Help Sony Score Another Record Profit," which simply informs us of Sony's latest earnings report.
• Magazine article. Like the newspaper article, but more in-depth, possibly with more opinion or analysis. An example would be "Sony Chases Apple's Magic," an article about Sony's efforts to adopt an Apple-like corporate image. The article includes interviews with businesspersons and features the writers' opinion that Sony has failed to become Apple-like.
• Trade publication article. Trade publications are basically magazines, but written for people within a particular profession or industry. Trade publications will report in detail on what matters to people within that occupation. An example would be the article "Sony outsources disc manufacturing, plans layoffs in Indiana" in Plastics News. The article is very much written for people who are following the plastics industry (and may be of little interest to anyone else).
• Scholarly article. Scholarly articles are written by academics ("scholars"), mostly for other academics. These articles are very detailed and rigorous. They typically report on a study or the careful application of a theory to a particular case. An example would be "Samsung's catch-up with Sony: an analysis using US patent data."

Through the library you have access to millions of business articles! These articles are collected in several different databases, each with its own features and set of articles.

Here are two of those databases:

Let's look at finding an article in a database. Let's use Business Source Premier as an example.

First, find the Business Source Premier link by clicking "Research Databases" on the Mat-Su College library website:

Then click the link for Business Source Premier (if you're off-campus, you may have to login with your UA username and password):

Within Business Source Premier, simply enter your search terms on the first line and click "Search":

On the results page, you can click "All Filters" (1) to open up a side panel (2) that lets you filter out articles:

In the results screen you can read an article by clicking "Access Options" or "Check Library For Full Text."

Click an article's title to see its Detailed Record, which contains a summary ("abstract"), credentials for the authors, and much more. It even has an option to generate a citation!